Chicken of the Sea Frozen Foods said it has become the largest importer of Fair Trade-certified shrimp in the United States following the signing of an initiative with parent company Thai Union Frozen and Indian supplier Avanti Frozen Foods.
The initiative marks not only the first Fair Trade seafood certification in India, but also the first certification of two suppliers simultaneously from different geographic regions, the company said.
In an industry survey conducted earlier this year, Thai Union found nearly three-quarters of food executives and buyers saw an increase in demand for sustainably caught or raised products, the company said.
Thai Union is the world's third-largest seafood company by revenues, posting THB 141 billion (€3.8/$4.4 billion) in sales in 2021.
In addition to Chicken of the Sea, Thai Union's portfolio includes canned seafood giants John West and King Oscar.