Thursday, Sept. 07, 16:00 CET

'Don't over promise'

A key aspect in terms of marketing shrimp to consumers is to not over promise, Gulmans Consultant Arnd Jan Gulmans said.

“We need to have the right attitude and that includes being modest,” Gulmans said.

There is a broad diversity across the sector and while some companies are far ahead, many still need to catch up, he said.

“It is better to say we are not there yet, and to explain that this is where we want to be, and this is how we can get there,” he said.

At this point in the shrimp sector’s development it may also be beneficial to tell one shrimp story, rather than going into details about various species and production methods to consumers, Gusman suggested.