With fish on retail shelves and a projected profit, Salmon Evolution takes a unique place among land-based salmon farmers

"Not all consumers are yet aware of land-based farming but we do want to market it as such," Salmon Evolution CEO said.

Norwegian national Meny sold the salmon in its fresh counters marked as land-based salmon, which was a new category, Salmon Evolution CEO Trond Schaug-Pettersen said. — Norwegian national Meny sold the salmon in its fresh counters marked as land-based salmon, which was a new category, Salmon Evolution CEO Trond Schaug-Pettersen said.Photo: Ane Skarvøy

Hanna Gezelius

Published 9 February 2023, 05:00Updated 9 February 2023, 14:24

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