At an office in Oslo, long-time salmon sector analysts Kolborn Giskeodegard and Anders Hagen, are working on plans for a land-based salmon farm.

Having left a 13-year career of insight and commentary on the salmon sector at Nordea, Giskeogdegaard decided it was time to take the leap and put his knowledge to practice.

"I am in a phase in life where you like to have a window for change," he told DN.