Scotland's salmon farming association, The Scottish Salmon Producers’ Organisation (SSPO), is changing its name, the group announced on Wednesday.
Beginning Nov. 1, SSPO will become Salmon Scotland, representing Scotland's salmon producing companies and the wider supply chain in a "logical evolution of our trade body," said Tavish Scott, CEO of SSPO.
"Our reach and role is already wider than just Scotland’s salmon producers. So this subtle but important name change reflects our responsibility to speak for and champion the interests of people, businesses and companies across Scotland’s salmon sector," he said.
The change of name to Salmon Scotland will be accompanied by a new logo featuring a salmon and the Scottish flag on the company’s website and other marketing materials.
