Scotch whisky has some lessons for the salmon farming industry

‘The consumer wants a story nowadays to go along with their fish,’ says Salmon Scotland CEO Tavish Scott.

Scotch whisky exports generated £5.4 billion (€6.4 billion/$7.3 billion) for the UK economy last year – more than six times the value of salmon exports.
Scotch whisky exports generated £5.4 billion (€6.4 billion/$7.3 billion) for the UK economy last year – more than six times the value of salmon exports.Photo: Shutterstock
Published 4 June 2025, 06:04Updated 4 June 2025, 06:04
Farmed salmonScotlandUnited KingdomEuropean UnionUnited States