Russian Aquaculture, the country’s largest Atlantic salmon and trout producer, has changed its name to Inarctica, though the venture comes amid perhaps one of the most uncertain periods in the company's history.
The company began working on its corporate rebrand in 2020 with the launch of its Inarctica retail brand.
Konstantin Klinov, commercial director of Russian Aquaculture, told IntraFish the brand allowed it to differentiate itself from competitors, and strengthen its market position.
The company plans on expanding its retail product line, Klinov added.
