Premium salmon brand debuts in Carrefour stores

Varlaks is using a 'local heroes' strategy, working closely with one regional retailer in each area

Varlaks, which is owned by Norweigan Seafood (previously Visscher), is currently piloting in Provencia stores. — Varlaks, which is owned by Norweigan Seafood (previously Visscher), is currently piloting in Provencia stores.Photo: Varlaks

Millicent Machell

Published 25 July 2025, 13:13Updated 25 July 2025, 15:14

Varlaks Visscher Seafood Norwegian Seafood Carrefour France