Land-based salmon farming company Fredrikstad Seafoods is considering producing yellowtail, or kingfish, instead of farmed salmon.

Fredrikstad Seafoods is currently Norway's only land-based salmon farmer producing commercial-ready, market-sized fish.

The NOK 400 million ($45 million/€40 million) facility was completed in 2019 and harvested its first salmon in late 2020.

Fredrikstad Seafoods is still not profitable, however, and although this is expected to change once it reaches more scale, the company sees "greater earnings potential for yellowtail kingfish," Bernt Olav Rottingsnes, CEO of Fredrikstad Seafoods parent Nordic Aquafarms, told IntraFish.