Norwegian biotechnology company Hofseth BioCare (HBC) is kickstarting a long-term collaboration with New York-based brand innovation and marketing consultancy company Tenet Partners to build a consumer brand for its line of salmon-based products.
Tenet Partners has worked on similar projects with companies such as Amegen, J&J, Pfizer, Catalent and NPS Pharma, among others.
The new partnership aims to strengthen Hofseth BioCare's consumer health division, in which the company has been placing its focus.
