Fish head sales are soaring at UK retailer Waitrose as cost-of-living crisis bites

Sales of the unusual seafood item haven risen by 36% this year, according to the annual Waitrose Food & Drink report.

Are Waitrose customers heading to the bargain bin in a bid to beat the cost-of-living crisis? — Are Waitrose customers heading to the bargain bin in a bid to beat the cost-of-living crisis?Photo: Bakkafrost

Matthew Wilcox

Published 21 October 2022, 08:00Updated 21 October 2022, 12:57

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