Despite inflationary pressures, salmon increases its share of UK supermarket fish sales ahead of peak Christmas week

Sales of salmon in UK retail outlets are running at £1.2 billion (€1.4 billion/$1.5 billion) a year, with the fish increasing its share of the market ahead of the busy Christmas period, according to new figures from trade body Salmon Scotland, using data from HMRC and NielsenIQ.

In the 12 months to October, new figures show that salmon made up 29.6 percent of total fish sales – an increase from 28.9 percent for the same period the year prior -- despite lower volumes and higher prices at the checkout.