Climbing Mt. Fuji: In a nation of fish-eaters, pitching land-based salmon to Japan's consumers is a new challenge

The Nutreco and Marubeni-backed group is just a year away from being able to deliver fish to market.

Norway-backed Proximar hopes the iconic Mt. Fuji can help sell its land-based salmon.
Norway-backed Proximar hopes the iconic Mt. Fuji can help sell its land-based salmon.Photo: Shutterstock
Published 3 March 2023, 06:01Updated 3 March 2023, 14:11