Are Brits dumping turkey for salmon? Christmas smoked salmon sales set to soar despite economic turmoil, says Tesco

Mowi to benefit as number of Brits opting for smoked salmon on Christmas day set to double this year, according to UK retail giant Tesco.

The younger generation is leading the move away from turkey as consumers are now more likely to opt for alternatives such as salmon wellington, says Tesco.
The younger generation is leading the move away from turkey as consumers are now more likely to opt for alternatives such as salmon wellington, says Tesco.Photo: Tesco
Published 28 October 2022, 11:27Updated 28 October 2022, 21:21
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