Samuels and Son Seafood, a Philadelphia-based seafood distributor, is the only customer so far to publicly announce it is selling AquaBounty's GM salmon. But it has not committed to when it will roll the product out to its customers.

"We’re trying to decide the right time to introduce it," Joe Lasprogata Samuels and Son vice president of new product development, told IntraFish.

"We’re going to label it for our customers. It will be identified as bioengineered, both on the package and on our invoices.