'A lot of people said: What the hell are you doing?': The salmon CEO who could not resist a challenge

In the third installment of a series, Atlantic Sapphire CEO Pedro Courard opens up about why he left a stable career in Chilean aquaculture to lead a troubled US land-based salmon venture—and why he has no regrets.

Atlantic Sapphire CEO Pedro Courard spoke exclusively to IntraFish.
Atlantic Sapphire CEO Pedro Courard spoke exclusively to IntraFish.Photo: Atlantic Sapphire
Published 14 July 2025, 08:34Updated 14 July 2025, 08:34
ChileCermaqUnited StatesFloridaLand-based aquaculture