Salmon

‘It actually tastes better than fresh fish’: salmon farmer bets on thawing tech for US market push

New hubs in the United States will showcase a technology that promises a significant reduction in emissions by cutting down on air freight. The fish tastes better too, according to Norwegian company Hofseth.

The IceFresh technology developed by Anders Haugland is being deployed at Hofseth's first US thawing hub in Chicago. Two additional US facilities will be added this year, in Los Angeles and Miami.
The IceFresh technology developed by Anders Haugland is being deployed at Hofseth's first US thawing hub in Chicago. Two additional US facilities will be added this year, in Los Angeles and Miami.Photo: Elias Dahlen
Published 3 July 2025, 09:36Updated 3 July 2025, 09:39
Hofseth InternationalHofseth BiocareRoger HofsethAnders HauglandIcefresh