Traditional artisanal Grimsby haddock and salmon smoker Alfred Enderby is targeting growth through online sales.
The company previously generated a steady stream of e-commerce sales, but now armed with a shiny new website following a revamp in recent months, it hopes to raise those sales to a new level.
“That’s the area we would like to grow really, not least because the consumer can go on the website and understand the process, the provenance, history and the way in which we do things, and buy into that as well as enjoy the product,” Alfred Enderby owner Patrick Salmon told IntraFish.
