Thai shrimp producer and processor Lee Heng Seafood is seeing a shift in Asian shrimp markets, as increasing online consumer sales re-shape the product offering.
The company’s Chan Kok Leen told IntraFish that while products used to be largely sold in 1 to 2 kilogram packages, now processors are having to adapt to package in 150 to 200 gram servings.
On the plus side, this enables value-added processors such as Lee Heng to sell product at a premium, helping to combat the low prices hittting the global market, although it’s a double-edged sword, with the new strategy doing nothing to balance the production surplus.
