Mowi's new traceability system 'a benchmark for seafood brands'

Mowi's entrance into the area of end-to-end traceability will likely establish the benchmark for the seafood industry, according to the company behind the technology that the world's largest salmon producer is test marketing in Poland.

Mowi unveiled the system last week.

The system, which took EVRYTHNG system engineers nine months to develop, is expected to be rolled out over the next 12 months.

"What Mowi is doing sets the benchmark for what ultimately all seafood brands will have to do driven by consumer demand and also inevitably by various regulatory requirements," said Niall Murphy, EVRYTHNG co-founder and CEO told IntraFish.