Icelandic company Sea Data Center -- the seafood market information platform which also represents software and analytics company Maritech -- signed a contract with fresh fish supplier Niceland Seafood to implement Maritech's new cloud-based trading solution, Digital Seafood Purchase and Sales, which includes traceability solutions and business data analytics dashboards.

Niceland Seafood deals in fresh Icelandic fish, with a strong focus on the US market.

Maritech's software solutions will improve the accuracy of the company's traceability systems, said Anna Bjork Theodorsdottir, managing director of Sea Data Center.

"Our goal is to help our clients by optimizing and automizing processes as well as to get more value from their own data, including external market data," she said.