Grimsby-based seafood processor Young's Seafood has updated its packaging designs as part of its strategy to attract younger consumers. "This branding overhaul is designed to inspire a younger audience to love fish and publicly reasserts our commitment to operating as a responsible business," Marketing Director Jason Manley said. This comes a month after the company invested
Young's redesigns packs to bring in the millennials
This comes as the company invests more in marketing.