Young's capitalizes on COVID-19 at-home seafood consumption with new marketing initiative

The company has launched several initiatives this year to funnel new consumers into the brand.

Young's banks on new "recipe" marketing initiative as more consumers eat seafood at home. — Young's banks on new "recipe" marketing initiative as more consumers eat seafood at home.Photo: Young's Seafood

Demi Korban

Frozen fish Alaska pollock Whitefish Grimsby Young's Seafood

Published 20 May 2020, 12:12Updated 20 May 2020, 12:12