UK-based seafood processing giant Young's Seafood is rolling out a new marketing initiative called "The Young's Kitchen," which features a multitude of recipes focused on at-home food consumption in the wake of coronavirus.

"We felt this was especially helpful at this current time as everyone tries to find new or interesting ways to feed the family and might be looking for new recipe ideas that are going to be crowd pleasers and new ways of using traditional family favorites," said Young's Senior Brand Manager Keely Wade.