Sometimes Trump owns Twitter, sometimes Twitter owns Trump.

Tuna giant Bumble Bee responded to President Donald Trump's claim that protestors are hurling the company's canned seafood at police officers by urging people to consume products rather than use them as a weapon.

Trump repeated his accusation that protesters have used canned food as weapons against law enforcement officers during demonstrations against police brutality in Minneapolis and Chicago, according to the Washington post, which reported the president as saying.

"Cans of tuna fish. They go out and buy tuna fish and soup. You know that, right?” Trump said. “They throw it. It’s the perfect weight, tuna fish, they can really rip it, right? And that hits you. No, it’s true. Bumble Bee brand tuna. And you can throw that, you can put a curve on it, you can do whatever the hell you want.”

Keen not to alienate voters on both sides of the political divide Bumble Bee reminded consumers of its product's primary purpose:

But, as with all things social media, it didn't end there. The president's comments sparked a frenzy of Twitter posts from users falling over themselves to try to outdo each other for the most humorous post.

Here's a few:

1. Sorry, Charlie -- erm, Horatio. Several sympathized with how Bumble Bee's social media account would go about wading through the political minefield, with nearly 700 comments and 4,000 retweets.

2. More than one way to skin a cat. Users pointed out other brands could be just as useful. -- or not.

3. A little shade. Twitter users can lavish praise on social media accounts that walk the high wire act, and can put pressure on competitors to join the fray.

4. So is all press good press? The Nielsen stats will tell us that, but in the meantime, it brought a smile to some faces.

While its unclear what the company's new owners, Taiwan-based FCF Fishery, think about Trump's statements, his opponents went further in their mocking of the White House incumbent, who faces voters in just 40 days.

On more a serious note, one recent study of 7,750 Black Lives Matter demonstrations between May 26 and Aug. 22 in all 50 states and Washington D.C. by the Armed Conflict Location & Event Data Project (ACLED), which was cited by Time Magazine, showed that 93 percent of Black Lives Matters protests have been peaceful.

Although it is difficult at this stage to know how effective this stage how Trump's latest campaign tactic will ultimately be, there have been no media reports about police being hit by cans of tuna, the Washington Post said.