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Spanish seafood giant seeing improved demand as inflation eases

'Younger consumers are increasingly interested in convenience foods because of a lack of culinary knowledge and skills.'

"There has been a major switch to lower cost proteins and also a trading down within the seafood category," Nueva Pescanova Commercial, Marketing and Innovation Director Fernando Zaldivar said.
"There has been a major switch to lower cost proteins and also a trading down within the seafood category," Nueva Pescanova Commercial, Marketing and Innovation Director Fernando Zaldivar said.Photo: John Evans
Correspondent
Published 30 April 2024, 18:58Updated 23 May 2024, 08:13
Nueva PescanovaOctopusFernando ZaldivarSpain