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Retail expected to power French Christmas smoked salmon sales

The industry is hoping products sold under the recently launched 'Fumé en France' label will keep driving orders after a strong period following the imposition of lockdowns.

French smoked salmon giant Labeyrie doesn't expect French consumers to forego "the pleasures of the table" this year at Christmas.
French smoked salmon giant Labeyrie doesn't expect French consumers to forego "the pleasures of the table" this year at Christmas.Foto: Shutterstock
  • John Evans
Published 8 December 2020, 04:44Updated 8 December 2020, 04:44
Smoked salmonFranceRomain MarceLabeyrie President Jacques TrottierWilbert Vedder