Spanish fishing, aquaculture and seafood processing giant Nueva Pescanova said sustainability issues have become the key focus of all its business activities.

It comes amid growing awareness among Spanish consumers of the impact of fishing and aquaculture activities on the fish and the environment.

"Sustainability is not a company strategy, it is the company strategy," Pescanova CEO Ignacio Gonzalez told IntraFish in an interview at the Seafood Expo Global event in Barcelona last month.