Belgian seafood company Pittman Seafoods CEO Yoke Vandepitte said 2022 was different from most years because of the mix of many significant factors, including consumers' search for cheaper protein and the war on European soil.

Earlier this year, during the IntraFish Seafood Leadership Luncheon in Barcelona, Vandepitte highlighted the issue of consumers being forced to spend less money on food, saying that with the current price inflation consumers will be discouraged from buying fish at the supermarket, undoing the positive trends that took place during the COVID-19 pandemic.