Mowi faces new consumer lawsuit over alleged ‘false sustainability’ claim on smoked salmon

The plaintiff argues Mowi’s marketing of the products as ‘sustainably sourced’ is false, deceptive, and misleading.

A fresh lawsuit against Ducktrap and parent Mowi alleges the group's sustainability messaging is misleading based on standard salmon farming practices.
A fresh lawsuit against Ducktrap and parent Mowi alleges the group's sustainability messaging is misleading based on standard salmon farming practices.Foto: Ducktrap
Published 5 January 2021, 14:01Updated 5 January 2021, 16:37