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Neil Bohannon, group director for seafood at Mitsubishi-owned Princes, said European customers purchasing large volumes of Russian-caught pollock processed in China have been on the hunt for alternatives as they looked for ways to diversify. Photo: Shutterstock

Mitsubishi sees demand for farmed pangasius blocks surge as buyers turn away from Russian whitefish

Subsidiaries of the Japanese giant have everything in place to ramp up pangasius farming and block production so European buyers can wean themselves off Russian whitefish.

3 November 2022 4:00 GMT Updated 3 November 2022 13:14 GMT

By Dominic Welling

The trading arm of UK-based Princes Group, a subsidiary of Japanese seafood giant Mitsubishi, is seeing a notable surge in demand for Vietnamese pangasius, or basa, from European buyers amid the fallout from Russia’s war in Ukraine.

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Mitsubishi sees demand for farmed pangasius blocks surge as buyers turn away from Russian whitefish