Cod, once the favorite fish among UK consumers, is losing its grip on the modern-day market, according to Simon Smith, CEO of, Young's Seafood, the UK's largest seafood processor.

Cod and haddock have been among the UK's favorite species for many years and will continue to be for many years, said Smith, but the consumer sales landscape is changing.

"It’s important to recognize the growth we’ve seen in cod products over the last two decades has stalled," said Smith.