The Brazil-based Robinson Crusoe canned seafood brand owned by Spain's Jealsa Rianxeira is targeting double-digit growth over the next three years after signing a deal allowing the company to begin exports to the United States.
"The aim is to grow two digits in the next three years and make Brazil our industrial base for South and North America," Manuel Ramon Gonzalez Gago said in a report posted on a company Linkedin page.
Robinson Crusoe ranks third in sales in Brazil behind Calvo-owned Gomes da Costa and the Camil Alimentos brand Coqueiro in a market where sardines account for 70 percent of sales and tuna 30 percent.
The company, which landed in Brazil in 2010, has put in place a BRL 100 million (€16.2 million/$19.7 million) program of investments running from 2020-2025.
Included among slated investments are an upgrade to the company's plant in the northeast state of Ceara, a new canning plant, feed production facility, fishmeal plant and an expansion of existing processing capacity.
New value-added products will include high-end sardine lines, salmon, tuna salad and paté as the BRL 180 million (€29.2 million/$35.4 million) looks to increase its market share, which currently sits below 9 percent in Brazil.
