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Bird's Eye, Iglo deploying 'surgical' promotional campaign as private label battle intensifies

Nomad Foods, parent company of Bird's Eye and Iglo, said it plans to take action to keep narrowing the price gap between branded products and those of lower-cost private label competitors.

Nomad's Captain Birds Eye and Captain Findus characters will feature heavily in the forthcoming campaign.
Nomad's Captain Birds Eye and Captain Findus characters will feature heavily in the forthcoming campaign.Photo: Birds Eye/Nomad Foods
Birds EyeIgloFindusNomad FoodsCaptain Bird's Eye
Published 10 August 2023, 04:00Updated 10 August 2023, 04:00