Birds Eye capitalizes on frozen foods explosion with new fish finger launch

The product will be available at several UK retailers as of September.

Birds Eye released Crispy Chunky Fish Fingers as more and more consumers came into the category during the coronavirus pandemic. — Birds Eye released Crispy Chunky Fish Fingers as more and more consumers came into the category during the coronavirus pandemic.Photo: Birds Eye

Demi Korban

Published 20 August 2020, 01:19Updated 20 August 2020, 12:03

Alaska pollock Birds Eye Frozen fish United Kingdom Retail