UK-based protein producer Hilton Food Group announced Friday it is acquiring Costco smoked salmon supplier Foppen in a deal worth €90 million ($101.6 million), which analysts are calling a “well-thought-out piece of business."

Hilton, the parent of Hilton Seafood UK, formerly trading as Seachill, is snapping up smoked salmon producer Dutch Seafood Company -- which does business under the name Foppen -- to not only expand its presence in the seafood category, but to also open up new markets, most notably in the United States.