Global seafood giant Thai Union has appointed Jon Burton, formerly international marketing director at shelf-stable tuna brand John West, to head up its new marine proteins business unit in Europe.

Burton will become business unit director for the company's European marine protein division and will report to Maarten Geraets, managing director of alternative proteins.

The former international marketing director for John West -- the UK subsidiary of Thai Union -- Burton will be responsible for developing a joint strategy across Europe to capitalize on marine protein opportunities in the region, while leveraging Thai Union’s global R&D and commercial resources.