The Scottish Salmon Producers Organization (SSPO) has hired Lindsay Pollock as its head of sustainability.
Pollock comes most recently from Cargill Aqua Nutrition where she was Sustainability Manager for the North Sea.
Earlier this year, SSPO backed plans to bring in a swifter and more streamlined regulatory system for the country's fish farming sector.
“We have been clear: What we want to see is better regulation, not less regulation, and this commitment in the SNP manifesto shows that the SNP wants to see this too,” SSPO Chief Executive Tavish Scott said in a statement just a month ahead of the Scottish National election in May.