Icelandic seafood giant Samherji on Wednesday announced it appointed former journalist Karl Eskil Palsson to head up its communications strategy.

In his role, Palsson will share news on the company's website and social media channels, as well as run the group's internal website, where information and educational material is provided to employees.

He will also have various other communication projects, said Samherji.

Palsson worked for two decades at the RUV news agency in Akureyri, Iceland.