Samherji CEO Thorsteinn Mar Baldvinsson: Increased competition, price pressure will require creative thinking in 2021

Group is still adjusting to changes in demand brought about by the COVID-19 pandemic, and expects further changes in 2021.

Thorsteinn Már Baldvinsson, CEO of Samherji, at Samherji's new high-tech processing plant in Dalvík. — Thorsteinn Már Baldvinsson, CEO of Samherji, at Samherji's new high-tech processing plant in Dalvík.Foto: Samherji

Dominic Welling

Published 6 January 2021, 06:19Updated 6 January 2021, 06:19

Samherji Iceland Thorsteinn Mar Baldvinsson Outlook 2021