Polish salmon processor Milarex poached former Cermaq global head of marketing Anders Tofte Wilhelmsen as head of sustainability and marketing to strengthen the company's approach on sustainability, consumer knowledge and insight.

Prior to joining Cermaq, Wilhelmsen managed innovation, marketing and category at snacking giant Mondelez.

"Anders brings strong knowledge from international retail as well as from the salmon industry to Milarex," Milarex CEO Thomas Farstad said.