Alaska seafood processor Peter Pan Seafood has hired two new people to focus on value-added domestic products, an area where the company says it is seeing significant growth over the past 18 months.

Michael Mussell will join the team in May as executive vice president of projects, ingredients, and canning, and Matt Frazier has started in a regional sales manager position.

“We have significantly moved away from a commodity company to a value-added company," Rodger May, Peter Pan Seafood owner and chief growth officer, said of the hiring decisions.

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Mussell has more than 30 years of experience in the seafood industry, spanning across four continents, including roles as chief operating officer at Austevoll Seafoods's Peruvian anchovy harvesting and processing group Austral Group, as well as the startup BlueWave Marine Ingredients.

Matt Frazier joins Peter Pan as regional sales manager. Photo: Peter Pan

He also previously served as the lead of marine platforms at 3D Corporate Solutions and chief commercial officer of ingredients for Nutrimar, a part of the Kvera-SalMar salmon farming group.

Frazier has worked with a range of companies, including foodservice giant Sysco, Sea Port Products, Direct Source Seafood, Northern Seafood Sales, Central Market Mill Creek. He also has 10 years of experience working on commercial fishing boats.