Miami-based Pescanova USA, a subsidiary of the The Nueva Pescanova Group, has hired food industry veterans Shannon Whelan and Dane Wigand as its national sales representatives. The two will oversee the company’s sales in the East Coast and Midwest regions, respectively, Pescanova said Tuesday.

The addition of the roles is part of Spain-based Nueva Pescanova Group’s continued growth strategy in North America.

Shannon Whelan, National Sales Representative for the Northeast Region. Photo: Pescanova USA

“Shannon and Dane are joining the company at a time when we are expanding our distribution into Food Service and Retail channels," said Pescanova USA CEO Chris Maze.

Whelan's background includes working with the food safety technology company Hygiena, where she most recently served as a Northeast territory sales manager.

She has also held sales leadership roles at New Zealand-based seafood company Sealord International and New York-based importer Best Cheese Corporation.

Prior to joining Pescanova USA, Wigand held sales and business development roles at West Coast-based seafood companies Ocean Garden Products and Ocean Beauty Seafoods.