The Bristol Bay Regional Seafood Development Association (BBRSDA) appointed Lilani Dunn, former head of marketing at Orca Bay Seafoods, as its new marketing director.
“Lilani has a built a strong seafood marketing resume, and a reputation as an innovator and leader with a great work ethic,” said BBRSDA director Andy Wink. “We’ve long enjoyed working with Lilani as an industry colleague, and we’re excited to bring her on as part of our team.” Dunn joined Orca Bay Seafoods in 2015, helping the brand to be named among the top 20 US seafood brands in 2016. Her numerous roles included leading the company's foodservice, retail, and direct sales marketing efforts.
“Having worked in seafood for years, I understand the challenges and nuances of our industry, and I know how to grow a brand and reach new customers,” Dunn said. “I am very excited to represent the Bristol Bay sockeye fishery alongside the talented team of BBRSDA. It’s an excellent product with an amazing story and I can’t wait to help tell the world about it.”
Dunn also previously worked for the retail and foodservice marketing programs at the Alaska Seafood Marketing Institute (ASMI) and is the current vice-chair of ASMI’s Domestic Marketing Committee.