Norwegian salmon farmer Kvaroy Arctic named former Pacifico Aquaculture Senior Sales Manager Chris Cumming as its first vice president of sales, one year after debuting the brand in the United States.

Cumming has previously worked in several sales positions with Verlasso Salmon, Shamrock Foods Company and Seattle Fish Company.

Kvaroy has been selling its whole fish, fillets and frozen portions online to consumers in the United States through New York's Fulton Fish Market since July.

The company sells half a billion kroner ($48.9 million/€45.11 million) worth of salmon a year to the United States.