Nordic Halibut, a firm backed by two of Norway's largest shipping magnates, has appointed Atle Jacobsen as its new chief commercial officer (CCO), starting May 3.

Jacobsen has more than 20 years of experience from director roles in sales and marketing in various companies such as Tine, GC Rieber, PepsiCo and Procter & Gamble.

During the last three years, he worked as an EVP for Norway's largest producer, distributor and exporter of dairy products, Tine International, where he was responsible for developing the company's global product portfolio and market position.

The land-based halibut farmer already has a strong position in the hotel, restaurant and catering (HORECA) market in Europe and North America.

The company plans to ramp-up production volumes to 9,000 metric tons by 2030.

Increased volumes will enable the company to build new market presence and complement the current product portfolio with new value-added products.

As CCO, Jacobsen will be responsible for all market activities, including the development and commercialization of future products for new markets and segments.

Nordic Halibut is planning a second attempt to list on Oslo's Euronext Growth, after cancelling its original plans on March 24.

The halibut farmer raised NOK 115 million (€11.3 million/$13.5 million) in fresh capital - significantly lower than the NOK 270 million (€26.6 million/$31.6 million) it tried to raise in March -- that will partially finance the company's growth plans.