Mitsubishi-owned food and drink group Princes has appointed Simon Harrison to a new role of chief commercial officer (CCO) where he will be responsible for all sales, buying and marketing operations across the group.

Harrison joins from Coca-Cola European Partners (CCEP), and has more than 20 years of fast moving consumer goods (FMCG) commercial experience, and numerous leadership roles across brand and trade marketing, sales and operations.

He will join the Princes board in June 2021.

“With his in-depth knowledge of the food and drink industry and valuable expertise, Simon will play an important role as we continue to transform our business and help us realise our strategic ambitions and growth plans," said Cameron Mackintosh, managing director at Princes.

"As we continue to adapt to the evolving marketplace, I am confident that Simon will be a huge asset to our business, customers and consumers."