Don Riffle, the executive vice president of sales and marketing at Handy Seafood, has died, the National Fisheries Institute (NFI) reported over the weekend.

Riffle was hired by Handy's for his crab expertise in 2016, following four decades of experience in the seafood industry. Prior to Handy, he served as executive vice president of sales and marketing at Clear Springs Foods, where he led its sales and marketing team for 18 years.

“Don Riffle has played a key role in our business over the past 18 years,” said the trout company's president at the time of his departure.