New Bedford, Massachusetts-based startup KnowSeafood, a direct-to-consumer seafood company, has hired e-commerce executive Michael DiLorenzo to serve as its chief marketing officer.
DiLorenzo will have global responsibility for the company's digital marketing, communications, content, social media strategy, and branding and marketing design. The company is in the process of scaling awareness of its brand with both consumers and global partners.
DiLorenzo brings extensive marketing expertise in his new role, according to KnowSeafood. His work record includes joining the on-demand alcohol delivery service Drizly before its public launch in 2014, and developing the company's launch marketing strategy. Drizly was ultimately acquired by Uber for $1.1 billion (€918,659) this year.
Prior to joining the seafood startup, DiLorenzio served as the chief marketing officer for GasBuddy, a digital service that uses data, location and payment technologies to enable consumers to save money on their retail gasoline purchases.
KnowSeafood offers an array of sustainable and fully traceable seafood, which is authenticated by blockchain technology , and includes salmon, lobster, shrimp and tuna.
Before founding KnowSeafood, company CEO Daniel McQuade pioneered the first USDA-approved Natural Light Beef company, and has also founded three companies.