Former Mowi CEO Alf-Helge Aarskog quietly joined private equity group Bluefront Equity, according to financial data on, a Norwegian business listing.

Bluefront Equity was founded by partners Kjetil Haga and Simen Landmark, formerly with private equity investor Broodstock Capital Partners, earlier this year.

Aarskog, who took on the role in June, joins Haga and Landmark on the board, as well as Peter Ulrik Hammerich, who serves as board chairman.

The partners have already raised a three-digit million amount for their first fund, Bluefront Capital I, according to a recent statement.

The fund will invest in small to medium sized supplier companies that make the seafood value chain of the future more sustainable.

"We have a team that has built up very successful seafood companies and knows what it takes to succeed," Haga said.

"Together, we will find the supplier companies that have the greatest potential to industrialize and professionalize the seafood industry in a sustainable way."

Jan Sverre Rosstad, who resigned from his position as executive vice president at BioMar last year, is also part of the team - as an industrial consultant and investor.

Haga and Landmark co-founded Broodstock Capital. In February, Norwegian investment company Ferd bought 65 percent of shares in Broodstock Capital by acquiring shares from Haga and Landmark.

Ferd, owned by Johan Andersen and his two daughters Katharina and Alexandra, helped finance the founding of Broodstock Capital in 2016. The firm is also a large shareholder in London-listed Benchmark.

In 2018, two-year old Broodstock Capital announced the launch of its second seafood fund with a size of around NOK 200 million (€20.4 million/$24.7 million).

Broodstock Capital has since then become principal owners of Billund Aquaculture, Akerbla, Multi Pump Innovation and Maritech.

Among other investors, Broodstock Capital is held in part by Per-Arnfinn Brekke, former Ewos CEO Kjell Bjordal and Haga, who holds a minority stake via his investment vehicle Haga Investments.

Aarksog kept a low profile after leaving Mowi in 2019, but in May he invested in electric boat manufacturer Evoy and joined the company's board, and rejoined Mowi as a board member.