Chris Robertson, formerly senior commercial manager at Dawnfresh Seafood, is joining Polish salmon and whitefish processor Milarex as sales director for its UK operations.
Robertson, who has worked for more than 10 years in the chilled fish sector, will be responsible for all strategic issues regarding retail and foodservice sales at Milarex UK, the company said.
Krzysztof Urban, director of international sales at Milarex, said the group has gained a "great foothold position" in the demanding UK market in recent years, and Robertson's appointment will help the company's continued growth.
Earlier this year, Milarex acquired US specialty seafood company ULTCO to tap into the North America market.
CEO Thomas Farstad said at the time the combined sales of the group would be around €300 million ($357 million).
Milarex, which is owned by Swedish private equity fund Summa Equity, processes and distributes value-added salmon products globally, with sales offices in Germany, Italy, France, the United Kingdom, Poland, and the United States.